Why a Good Tool for Keyword Research Is Still the Foundation of SEO
Early in my SEO career, I spent a week optimising a client's product pages based on a hunch. Traffic barely moved. A friend who had been doing this longer asked one simple question: "What did your keyword research tell you?" I had skipped it. That lesson stuck. A reliable tool for keyword research is not a luxury. It is the starting point of almost every decision that follows, from content briefs to site architecture to link building. The problem today is not a lack of data